PurePlay

Project Deliverables:
Website
Google Adwords Campaign

Background

PurePlay Waterpark Restoration was a locally owned and operated waterpark cleaning and restoration service in Denver, Colorado. The company had established a logo and some print marketing materials and was doing most of their business door to door and over the phone.

Roles and Responsibilities

  • Company Project Manager
  • Me (UX, UI Designer, Frontend Developer)

The Challenge

The brand new company needed a website built from the ground up based on existing print marketing materials.

Hurdles

  • Brand new website and url - starting from square one in search engines
  • Limited budget

Opportunities

  • There was not a lot of local competition online.
  • The lack of online competition opened the chance to rank high in major search engines, which Google Adwords campaigns helped to expedite fairly quickly.

Target Audience

  • Local Denver Colorado waterpark owners and employees

Solutions

Website Sitemap

pureplay- Design
Tools used: Balsamiq

Website Wireframe - Home

pureplay- Design
Tools used: Balsamiq

Website Final Mockup - Home

pureplay- Design
Tools used: Adobe Photoshop, Adobe XD

Website Development - Desktop, Tablet, Mobile


pureplay- Development
Tools used: HTML5, CSS3, Javascript
View PurePlay's Website

Final Thoughts

PurePlay’s new website extended existing marketing strategies online. It also improved communication with customers, while instantly acquiring new customers resulting in increased sales.

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