Alyssa Tompkins
Project Deliverables:
WebsiteBranding
Marketing Materials
Background
Alyssa Tompkins was an extremely talented massage therapist. For most of her career, she acquired most of her business via word of mouth.
Roles and Responsibilities
- Business owner
- Me (UX, UI Designer, Frontend Developer, Print Designer)
The Challenge
Alyssa decided it was time to ramp up her marketing to get more customers. Therefore, she needed a full-on marketing campaign from branding to print materials to a website.
Hurdles
- Limited budget
- Quick deadline
- Fierce competition
- Starting from scratch with a brand new url and website made it slow to get ranked high in search engines.
Opportunities
- Alyssa already had a loyal customer base.
- Alyssa was part of a strong network of massage professionals.
- Her customer base was supportive in spreading her new marketing by word of mouth.
Target Audience
- Current and prospective massage customers
- No specific demographics
Solutions
Logo Ideas
Logo - Final
Tools used: Adobe Illustrator
Business Card
Tools used: Adobe Illustrator
Website Ideas
Website Sitemap
Tools used: Balsamiq
Website Wireframe - Home
Tools used: Balsamiq
Website Final Mockup - Home
Tools used: Adobe Photoshop, Adobe Illustrator, Adobe XD
Website Development - Desktop, Tablet, Mobile
Tools used: HTML5, CSS3, Javascript
Final Thoughts
A fresh new branding strategy along with a strong online presence gave Alyssa a leg-up on her competition. Her massage business began to grow, and she started to see more and more success in other areas of her craft.