Amoeba Design

Background

Amoeba Design was my own design/development freelance undertaking. My objective was to offer high-quality affordable graphic/web design and development to local Denver businesses. Creating a business from scratch was a lot of fun, and I learned a lot about business, marketing, and customer relations from working with the various customers I acquired. I also grew as a designer and developer from needing to be completely self-reliant.

Roles and Responsibilities

• Me (Owner, UX/UI Designer, Frontend Developer)

The Challenge

The challenge was to start my own web/graphic design freelance company from scratch. I was solely responsible for all design, development, marketing, advertising, and business functions. I knew this was going to be a huge learning experience while also pushing the limits of my skills.

Hurdles

• It was my first time starting a business, so I needed a little extra time to learn the ropes. Luckily, I had plenty of resources to educate myself.
• The web design/development competition in Denver Colorado was intensely high.
• Starting without any customer leads meant getting customers was slow at first.

Opportunities

• Launching my own business opened the door to new learning experiences.
• Competing against well-established local companies pushed me to raise the level of my skills and to learn new ones.
• Being the “new kid” on the scene allowed me to under bid the larger more established competitors, while offering the same quality work.

Target Audience

• Local Denver metro businesses
• No particular business types or sizes

Solutions

Logo Ideas

Logo - Final

Website Sitemap

Website Sketches

Website Wireframe - Home

Website Final Mockup - Home

Website Development - Desktop, Tablet, Mobile